Privacy Policy
Last Updated: January 2026
This Privacy Policy describes how btra.org.uk ("we," "us," "our," or "Company") collects, uses, and shares information when you visit our website. We are committed to protecting your privacy and ensuring transparency about our data practices in accordance with UK and applicable data protection laws.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other information you voluntarily provide through contact forms or account registration.
- Technical Information: IP address, device type, browser type, operating system, and unique device identifiers.
- Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, links clicked, time spent on site, referral sources, and interaction patterns.
- Location Data: General location information derived from IP address to verify UK eligibility.
How We Use Information
We use collected information for the following purposes:
- To operate, maintain, and improve our website and services.
- To analyse user behaviour and website performance through analytics tools.
- To track affiliate commissions and performance metrics from casino partners.
- To personalise content and recommendations based on your interests.
- To respond to your inquiries and provide customer support.
- To comply with legal obligations and prevent fraud or abuse.
- To send promotional communications (only where you have opted in).
Cookie Policy
We use cookies and similar technologies to enhance your experience. Our cookies include:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals to casino partners and calculate commissions.
- Marketing Cookies: Enable retargeting and promotional content delivery.
You can control cookies through your browser settings and opt out of non-essential cookies. Most browsers allow you to refuse cookies or alert you when a cookie is sent. Please note that blocking essential cookies may impair website functionality.
For more information on cookies, visit www.allaboutcookies.org.
Third-Party Links
Our website contains links to casino operators, payment providers, and affiliate partners. We are not responsible for the privacy practices of these third-party websites. We encourage you to review their privacy policies before sharing any personal information or engaging with their services.
Third-party partners may place their own cookies on your device. Your use of linked sites is subject to their terms and privacy policies, not ours.
Your Rights
Under UK data protection law (including the UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data (subject to legal restrictions).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a portable format.
- Right to Object: Opt out of marketing communications and certain processing activities.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.
If you are located outside the UK, additional rights may apply under your jurisdiction's data protection laws (e.g., CCPA for California residents).
Data Retention
We retain personal information for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Typically:
- Contact information is retained for 3 years after last interaction.
- Analytics data is retained for up to 26 months.
- Affiliate tracking data is retained for accounting and tax purposes (7 years).
- You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us:
Email: [email protected]
Website: btra.org.uk
We will respond to data subject requests within 30 days of receipt. If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO).